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Fri, 22 Mar 2024 14:35:41 +0000

One of Ireland’s most successful international brands Baileys has turned to technology to help consumers use up the remnants of the bottle’s contents by suggesting alternative uses for the creamy drink and to help them gauge how much is left in each bottle. Designed and delivered by the WPP-owned VML, “Baileys Sound Scales” is a […]


Fri, 22 Mar 2024 14:30:13 +0000

Emmet McCaughey, the former managing director of the S4 Captial-owned Media.Monks in Ireland has set up a new digital agency with some former colleagues. McCaughey, together with Linda O’Connor and Brian Finucane, have set up Curious Orange which describes itself as a “digital marketing agency with a modern approach.” The new agency will focus on […]


Fri, 22 Mar 2024 14:29:17 +0000

IAPI has announced details of this year’s Irish Young Lions competition which will see 14 young industry professionals represent Ireland at the Cannes Young Lions in France in June. This year’s winners came out on top of 105 entries and after two rounds of judging with each team having 48 hours to respond to a […]


Fri, 22 Mar 2024 14:28:08 +0000

The Irish Cancer Society has taken to the streets of Ireland in its annual Daffodil Day fundraising drive. Colum Harmon, marketing director, PML Group with this week’s Out \ Look on Out of Home Collections are taking place today as we speak in towns and shopping centres across the country and on Saturday. The charity […]


Fri, 22 Mar 2024 14:27:20 +0000

Fresh from her recent trip to SXSW in Austin Texas, Jane McDaid, founder and head of creative innovation with Thinkhouse shares her key takeaways from the event which had a strong Irish participation this year. 1: Ireland So Hot Right Now In 2024, the world has been getting really excited about Ireland; from a cultural […]


Fri, 22 Mar 2024 14:26:35 +0000

Despite a further softening of inflation consumer confidence has slipped from -33 (those feeling downbeat versus those feeling more upbeat) in January to -37 in February. It nevertheless remains higher than the 2023 average of -41. More than half (53%) expect the country to be worse off in the year ahead, with just 16% expect […]


Fri, 22 Mar 2024 14:25:32 +0000

The Bauer Media-owned sports brand, Off The Ball (OTB) has secured Allianz as the sponsor of a new content series called “Inner Drive” in a deal that was brokered by Starcom. “Inner Drive” is a multi -platform, multi-part series featuring interviews with some of Ireland’s leading sports people with each of their stories told across […]


Fri, 22 Mar 2024 14:25:12 +0000

The Advertising Standards Authority for Ireland (ASAI) has rebranded as the Advertising Standards Authority (ASA) while it has also introduced a new brand identity as well as a new website and updated social channels. According to Miriam Hughes, chair of the ASA: “Following on from the announcement of our new strategy last year, we are […]


Fri, 22 Mar 2024 14:24:49 +0000

Sky Ireland is the new sponsor of the Republic of Ireland’s men’s football team as part of a deal that will see it sponsor both the men’s and women’s team until 2028. The men’s team had been without a shirt sponsor since mobile phone company Three ended its sponsorship in 2019. Sky has been sponsoring […]


Fri, 22 Mar 2024 14:22:39 +0000

Ogilvy has rolled out a new national campaign for Bord na Mona to promote the company’s ongoing shift into the renewable energy market. Called “We are Doing More” the new campaign builds on the “More than Móna” advertising strategy and features illustrations from award-winning illustrator, Eiko Ojala. The is being rolled out across various media […]

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