Fri, 24 Jun 2022 15:00:26 +0000

The Irish OOH industry is currently gearing up for what is one of the single biggest semi-state advertising contracts after CIE put out to tender the contract to run its Commuter Advertising Network (CAN) . It is estimated that the business could be worth in the region of €45m-€50m to the winning OOH company over […] The post CIE Puts Biggest Semi-State Advertising Contracts Out to Tender appeared first on AdWorld.ie.

Fri, 24 Jun 2022 14:59:13 +0000

Publicis Dublin was the big Irish winner in Cannes this week, bagging two Silver Lions and two Bronze Lions for its work with Heineken Ireland and the brewer’s wasted beer initiative. Elsewhere, Boys+ Girls won a Siver Lion for its “Connected Island” campaign for Three Ireland while The Public House made one of the shortlists […] The post Publicis Dublin & Boys+Girls Bag Five Awards at Cannes Lions 2022 appeared first on AdWorld.ie.

Fri, 24 Jun 2022 14:58:28 +0000

Summer is here. It’s time to get Outdoor. Colum Harmon, marketing director PML Group shares new research from the location marketing agency. School’s out, the weather is improving, and holidays are coming. It’s time to dust off the BBQ and get gig-ready, because summer is well and truly here. Out of Home is a medium […] The post All Out Summer appeared first on AdWorld.ie.

Fri, 24 Jun 2022 14:57:39 +0000

Music is a powerful and universal form of expression and when chosen carefully it can greatly enhance the advertising experience, writes Neal Davies. There’s one ad that I keep coming back to since I first saw it in the late 90s. It’s a Lufthansa spot made by the German agency Springer & Jacoby and it’s […] The post Opinion: Creativity and the Power of Sync appeared first on AdWorld.ie.

Fri, 24 Jun 2022 14:56:09 +0000

To coincide with the Pride week, a new Pride Vibes radio station for the LGBTQIA+ community has been launched. The station, available at PrideVibes.ie, includes a programme of music, conversations and documentaries to inform, educate and entertain listeners. The station was developed by radio group Wireless Ireland with collaboration from Core, Ireland’s largest marketing communications […] The post New Radio Station Celebrates Pride and Supports LGBTQIA+ Community appeared first on AdWorld.ie.

Fri, 24 Jun 2022 14:55:41 +0000

Laura Costello, strategy director Purpose & Planet at Thinkhouse has been named by Forbes Magazine as one of 43 People Changing Advertising for the Climate. A passionate climate advocate, she heads up Thinkhouse’s Planet Services sustainability and purpose-driven work. In addition to brand projects, this includes managing the company’s B Corp certification process and driving […] The post Thinkhouse’s Laura Costello Named on Influential Forbes Climate List appeared first on AdWorld.ie.

Fri, 24 Jun 2022 14:54:48 +0000

Grocery wholesaler and retailer Musgrave Group has topped the Business Plus Top 50 ranking of Irish-owned private Cork companies for 2022, holding its position from last year. The Cork Top 50 ranking is published in the June-July edition of the Business Plus magazine, which was launched at a special event at the Dean Hotel in […] The post Business Plus Unveils Cork Top 50 Ranking at Dean Hotel Event appeared first on AdWorld.ie.

Fri, 24 Jun 2022 14:53:24 +0000

The Bauer Media-owned platform GoLoud has launched a new podcast called Around the World in 80 Gays which will be hosted by Brian Kennedy and Katherine Lynch. The new podcast series will be a “heart-warming, funny and thought-provoking podcast that celebrates gay culture, inspirations and icons.” The series was created by both Lynch and Kennedy […] The post GoLoud Launches New Podcast Called Around the World in 80 Gays appeared first on AdWorld.ie.

Fri, 24 Jun 2022 14:52:50 +0000

Virgin Media Solutions has bagged bookmaker Paddy Power, part of Flutter Entertainment, as the new sponsor of a weekly comedy programme called Craic Den Comedy Club on Virgin Media Two. The deal was brokered by Core Sponsorship. Hosted by comedians Eddie Mullarkey and Damo Clark, it was filmed in Dublin’s Tramline and will feature both […] The post Paddy Power Sponsors Virgin Media’s New Comedy Show appeared first on AdWorld.ie.

Fri, 24 Jun 2022 11:51:03 +0000

With more and more news brands around the world investing in reader engagement platforms like crosswords and puzzles, the Irish Times has revamped its own popular ‘Crossword & Puzzles’ offering by enhancing player interactivity through a range of new and easy to use digital features. Players will now be able to play and save their […] The post The Irish Times Revamps Crosswords & Puzzles Offering appeared first on AdWorld.ie.