Fri, 19 Apr 2024 14:30:17 +0000

The Brill Building was the big winner at the annual APMC Star Awards which were held in Dublin on Thursday, April 18. The agency stormed through the awards picking up seven gold stars, a silver as well as the coveted Grand Prix on the night. The agency picked up its haul of awards for two […]

Fri, 19 Apr 2024 14:29:48 +0000

While issues like housing, the economy and the cost of living may have overshadowed environmental challenges over the last 12 months, they haven’t gone away and there are still plenty of opportunities for brands to step up to the plate and make the case for sustainability, according to Derek Bell, Associate Director, RED C. It […]

Fri, 19 Apr 2024 14:28:34 +0000

Not only does OOH provide a platform for brands to promote green initiatives, but it also allows them to execute more environmentally friendly campaigns.

Fri, 19 Apr 2024 14:27:36 +0000

With artificial intelligence playing an increasing role in the marketing and advertising mix, The Indie List, Ireland’s leading platform for freelance marketing talent, has launched a range of new services designed to help enterprises and agencies with GenAI requirements. “GenAI has been the business buzzword of the last 18 months and we know a lot […]

Fri, 19 Apr 2024 14:26:13 +0000

In the first of a series of columns for Adworld, Dave Tallon looks at some of the lessons we can take on how to build world famous brands. Imagine starting a company selling something like air. Something that can be consumed as easily, and as freely. In a mature and saturated market. With a product functionally no different from the competition. But screw it, […]

Fri, 19 Apr 2024 14:24:55 +0000

The Chilean wine brand Casillero Del Diablo has partnered with Sky to sponsor the broadcaster’s Sky Cinema on the Sky On Demand platform in a deal that was brokered by Javelin. This marks a new advertising approach for the brand in the Irish market and the deal also includes an advertising targeting proposition called Viewing […]

Fri, 19 Apr 2024 14:23:09 +0000

To mark is sponsorship of rugby’s Investec Champions Cup, Heineken 0.0 has teamed up with Munster’s Simon Zebo and Barbara Bennett, a rising star in Irish street fashion, for an exclusive drop of limited-edition trainers. The Simon Zebo x Barbara Bennett trainers feature Simon Zebo’s famous on pitch, celebratory ‘Z’ hand symbol and his Z15 […]

Fri, 19 Apr 2024 14:22:31 +0000

Have you ever wondered why so many brands are switching to digital social media platforms, like TikTok and Instagram, as their primary advertising mediums? Are you one of those people who criticise the new generation of creatives for their choice of advertising platform? After all, aren’t traditional linear TV ads what’s worked well for decades? […]

Fri, 19 Apr 2024 14:20:10 +0000

The DMG Media-owned Business Plus has inked a new partnership and race sponsorship with The Curragh Racecourse. The partnership will start with the Business Plus Handicap this weekend ( April 21), the first of three races that Business Plus will sponsor across the season. “Business Plus and The Curragh Racecourse is the perfect partnership. Celebrating  […]

Fri, 19 Apr 2024 14:19:12 +0000

MiQ, one of the leading global players in the programmatic media industry has expanded into the Irish market with a dedicated presence, headed up by Niall Murtagh who has taken on the role of sales director for Ireland. Murtagh has over 15 years of local market experience across the digital media landscape having worked for […]