Not only does OOH provide a platform for brands to promote green initiatives, but it also allows them to execute more environmentally friendly campaigns.

With less than two weeks to go until the Media Awards 2024, tickets for the gala black tie event on April 25th have gone on sale. The organisers have advised that this year tickets are expected to sell out fast so early booking is advisable.  To book tickets click HERE Tickets booked online incur a […]

By Maedhbh Kelly, Senior PPC Client Lead at Wolfgang Digital Meta’s bounceback, the rise of Temu and the continued strength of email marketing are just come of the main observations from Wolfgang Digital’s latest analysis of the Irish online retail market, as Maedhbh Kelly writes. As retailers grapple with new consumer behaviours, increased competition, expanding […]

In a fragmented media landscape, Outdoor continues to be a key brand building channel for Disney+

Boys+Girls has rolled out a new TV campaign for Centra, the Musgrave-owned convenience retail brand. This is the agency’s first TV campaign for the retailer since picking up the SuperValu and Centra accounts last year. The new campaign, called Dinner Made Easy, focuses on Centra’s freshly prepared meals range and features two charming golden oldies […]

Genevieve Woods has been appointed as general manager for Ireland of the S4 Capital-owned Media.Monks. Woods joins Media.Monks from Accenture where she led marketing and communications for The Dock, Accenture’s flagship global innovation hub based in Dublin. Additionally, she was involved in the publication of several pivotal research reports on business strategy and the potential […]

Boots Ireland has teamed up with EssenceMediacom and Posterplan for a media-first programmatic OOH campaign which went live this week. The campaign features the retailer’s own No 7 Future Renew brand, one of its best- selling lines, which now includes a range with added SPF to help protect against UV rays. The campaign will run […]

DMG Media Ireland has launched a new golfing  podcast series. Called Major Moments with Shane O’Donoghue, the new series is sponsored by AIG Insurance. Drawing on his extensive contacts, covering golf for TV networks around the world, golf broadcaster Shane O’Donoghue is well-known in golfing circles and to coincide with The Masters in Augusta, the […]

The Public House has created a new campaign for the humanitarian response agency GOAL to highlight the crisis in Gaza and raise much needed funds for the communities that are facing famine, widespread disease, dehydration and escalating violence. The agency worked with GOAL on a pro bono basis together with Will Farrell at Blast Audio, […]

TBWA\Dublin has rolled out a new five-part content series called “New Build versus Doer-Upper”’ for client Glenveagh Homes. The series, hosted by Dermot Bannon, follows a first-time buyer family as they navigate the home-buying journey and decide whether a new build home or a second-hand doer-upper is right for them. Filmed by Bolt, TBWA’s production […]